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Until now and from now on

I started making hats when I was 28 years old.

Shortly before that, I was fired from the company I worked diligently for.

I always worked so hard, but I was just another employee. The company dismissed me without my will.

I felt empty.

I started thinking “I would like to work on something that my talents could be recognized.”

 

 

I asked myself, “What can I do? What do I want to do?” Then, my eyes met with a hat block that I had bought at a hat making class I had taken when I was 23 or 24 years old and was still in the closet.

I thought I could start making hats again, and begun attending lessons hosted by a well-known Japanese designer Ms. Yumiko Itoyama.

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Yumiko Kuroiwa

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By the time I was 33 years old, I returned to Nagano and I was getting tired of working as a part-timer. And luckily, I had an opportunity to sell my hats at a challenge shop that gives business opportunities for creators. That was how I started selling my own hats.

 

 

After that, I also joined the challenge shop located in Matsumto city, Nagano, Japan. Then I met a person working at a flower shop there, and we started our own business.

However, it didn’t go well because I lacked not only technique but also business experience. And it made me desire to learn more.

Later, I returned to  Tokyo again to improve my skills. Also, I made the decision to go to study in London.

I jumped into London with no English skills, no friends, and no place to stay. (“Jumped into” would be a better word than “went to” in my case.)

However, it was not so easy out there. For the first three months, my situation was so rough that I could only make myself think positively. (I realized that my thoughts became positive every time when my circumstances were extremely negative.)

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At that time, everyone at the school was younger and talented potential designers. Even though I felt I had no talent whatsoever, I didn’t think about dropping out.

I couldn’t stop the desire of expressing something fun by creating my original headwear.

 

After returning to Japan, I continued to hold small solo exhibitions.

At the same time, some buyers asked me if they could sell my hats.

Even so, I was still having a hard time selling my original hats that were not strong enough to enter the hat market at that time.

In 2015, I happened to find a small place in Shinkoji, Nagano city, Nagano, Japan and opened my own studio, but again, my struggles have not finished yet.

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Even now, I still make trial and error, I meet new people and get new opportunities to sell my hats, thanks to their support.

Furthermore, I think my hats finally reached the level where they can bring out the best in everyone who wear them.

 

 

 

 

I hope that many people could see my hats and I could show them joy, fascination, and the fun of hats.

By all means, please do try “Yumiko Kuroiwa hats” which may attract you when you find them somewhere.

I wish that my hats will lead you to “Bring Out the Shining Self.”

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career

​Career

2003 

2007  

    |   
2008 

2015  

2016  

    

2021  

Started selling hats with the participation in the challenge shop.

Study abroad at London Kensington & Chelsea College.

Learn more full-scale technology.
 

 

Opened Hat Studio and store Atelier Nerica.

Produced the first "Mountain Day" ceremony hat = Mountain Day hat =.

It has been passed down all over the country.

Received a publication request from Hatalk, a web magazine specializing in hats in the United Kingdom

Introduced as a Japanese Milliner.

This is the graduate show of London Kengingto & Chelsea college.

​The theme is Jelly fish that planed by Yumiko Kuroiwa herself.

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Internship history

  • Karen Henriksen millinery 

  • Yasmin Rizvi millinery 

  • Misa Harada millinery

Mountain Day Ceremony Hat, "Mountain Day Hat"

​Recent major exhibition sales

  • Nagano Tokyu Department Store

  • Osaka Hankyu Umeda Main Store

  • Tokyo Nihonbashi Antique Shop

  • Liberty House

  • Kobe Modernark Gallery bee

Many others.

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​The design for  the 55th anniversary of Nagano Tokyu Department Store.

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